About the Position:
We are looking for an experienced Marketing head to assist in the planning, execution and optimization of our marketing efforts. The promotion of products and services through various digital media platforms. The ideal candidate will be involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. He/she should develop effective digital marketing strategies to achieve our company’s goals and objectives
- Manage the marketing budget, brand positioning, product management, product marketing, promotions.
- Ideate, plan, create, and execute strong marketing campaigns and concepts for high engagement media and social campaigns.
- Build creative campaigns for existing OTC products on the social media platforms.
- Budget and manage the entire advertising and marketing campaign to reach the target customers.
- Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns.
- Planning advertising media Indoor / Outdoor / OOH / Transit Advertising, TV, Radio, Social media, Facebook, Instagram, Twitter etc.
- Creation and implementation of the monthly/ quarterly/ annual activity calendar to manage content and plan specific, timely marketing campaigns.
- Oversee social media accounts design (e.g. Instagram, Pinterest, Facebook, LinkedIn, website, e-commerce)
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Create, curate, and manage all published content (images, video and written).
- Compile reports for management showing results (ROI).
- Monitor trends in social media tools, applications, channels, design and strategy.
- Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Required Qualification and Skills:
- Minimum 5 years’ experience.
- Should have excellent communication skills.
- Should have good knowledge of Media Buying.